About.
In the hospitality industry and beyond, branding is about crafting an experience that resonates with guests and customers on multiple levels. The Turn Down Service is a podcast that explores the art and science of branding, bringing together marketing executives, PR professionals, and leaders from industries such as luxury furniture and interior design to discuss how brands create lasting impressions.
Each episode offers candid conversations with experts across hospitality, design, and public relations, uncovering how branding influences guest experiences, public image, and even the physical spaces that embody a brand’s identity. Whether it’s the marketing strategies behind luxury hotels, the PR efforts that shape a property’s reputation, or the design elements that define a space, The Turn Down Service delivers insights on the interconnected roles that branding plays across different sectors.
Grounded in marketing strategy and a deep interest in design, Lauren Engel co-founded Arturo+Lauren as a photo and video studio and media platform Turn Down Service exploring architecture, interiors, and hospitality through a brand-driven lens.
Lauren Engel brings a marketing-led perspective to architecture and design, shaped by years of working closely with brands on how spaces are positioned, launched, and experienced. Through her podcast, Turn Down Service, she explores the creative, commercial, and cultural decisions behind hotels, interiors, and the people shaping them.
Rather than focusing on individual projects, Lauren’s work centers on conversations and analysis, drawing out how design, branding, and storytelling intersect across hospitality and the built environment. Turn Down Service serves as a platform for designers, operators, and brand leaders to unpack the thinking behind the spaces we move through and the strategies that bring them to life.